We think a lot about the complexity and depth our extracts add to cocktail and food recipes. this effect is not the result of chance. Our bitters are meticulously handcrafted in New York. We’re proud of what’s in the bottle and you’ll see why when you taste it.
Hella Bitter is an all-natural craft bitters company committed to being the premium alternative to mass-produced and often artificially flavored competitors. What began in a mason jar in our own kitchen, turned serious in 2011 when Hella Bitter was founded in Williamsburg, Brooklyn. With a modest Kickstarter.com fundraising project, pools of sweat, and a big dream, Hella Bitter went from being a weekend project, to being a serious pursuit of the delicious.
Now that Hella Bitter manufactures in Long Island City, Queens, our Brooklyn project has blossomed into a true NYC company. As we’ve grown we’ve never lost sight of the craftsmanship of our products. It’s a quality we believe belongs behind every bar and in the cabinets of every kitchen. Whether it’s a classic cocktail, a brand new recipe or that secret ingredient in your salad dressing, Hella Bitter is there to make your life more delicious.
We offer two flavors: Citrus and Aromatic.
Citrus is the bitters that started it all, and we have refined a recipe that consistently outshines other orange bitters on the market. It is slightly more concentrated, and more noticeably citrusy than other bitters in its class. This is because our small-batch approach enables us to carefully regulate the different flavors and prevent any one from overpowering the others.
Perhaps the rockstar of the bunch, our Aromatic consists of more intriguing ingredients and stronger flavors to make a bitters that can stand up to the biggest bourbon whiskeys, but is still delicate enough to give subtle support to a gin cocktail. It gets its color from the beet juice that we use to help sweeten it.
We want to change the way people think about their beverages. We want people to use our product to make their food and drinks a little bit bitter. Whether that’s a classic cocktail or a tasteful marinade, we think Hella Bitter has the potential to bring much more awareness to the world of bitters, and to help sophisticate the American palette. We’re starting small, and we’re dreaming big.
Hella Bitter is Tobin Ludwig, Eduardo Simeon and Jomaree Pinkard.